Creating breakthroughs for non-alcoholic beverages

Non-alcoholic beverage brands are redefining the way we socialize and celebrate. But in a market where "sober curious" is more than just a trend and the category is more saturated with competition every day, how do you ensure your brand both stands out and resonates with consumers seeking sophisticated, alcohol-free options?

At Sēd Communications, we understand that non-alcoholic alternatives are more than just beverages – they're a reflection of a changing culture, a movement towards healthier living, and a celebration of the power of choice. That's why we approach marketing communications for non-alcoholic brands with a mix of cultural insight, strategic creativity, and a genuine passion for the products we represent. This startup category is still rising and shows no signs of slowing down. We know the category and we know how to grow legacy brands and put startups on the map. We launched BARE Zero Proof last year and secured them not only amazing PR coverage to the tune of 8 billion impressions in just over one month, but increased their bottom line x10 in only two months. Our efforts also led them to being featured as the official NA spirit of multiple luxury hotel groups.

Our team of marketing and PR experts has a deep understanding of the non-alcoholic beverage market and a keen eye for the trends shaping its future. We know how to craft narratives that not only showcase the quality and innovation of your products but also tap into the deeper values and aspirations of your target audience.

What follows is a recent NA case study slideshow (click arrows to see the full story), our category-relevant experience, and our agency capabilities we can put to work for your brand.