“Show me your seed and I’ll show you your harvest.”
— Matshona Dhliwayo
Yellow seeds are proven to produce the largest yield. More than brown, red or green. That’s the premise of our brand: Supercharging seeds of ideas into yellow seeds capable of hypergrowth.
The Journey to Yellow Seed
Seed evaluation and evolution
It all begins with the idea for the product or service. We pressure test the attributes and benefits of your product or service, identify a strategic positioning and develop a creative brand idea that can fuel growth, while also identifying potential weight that can stunt its growth, so we can shed it. The goal is to strengthen the brand seed on the inside (values, meaning, positioning) and the outside (creative brand idea, campaign and messaging) so that it reflects the ambition.
Planting the seed in the right place at the right time
The most important factor that determines growth besides the product or service idea, team launching it or the funding it has, is timing. Choosing the right time and place to plant is everything. We create a bespoke plan to ensure you break cultural ground when it is most fertile and ensure the right tools are used to embed the brand seed into the cultural ether to generate consumer interest.
Tending growth
Once the seed is planted in culture, we will quickly see if we indeed have evolved your original seed into a “yellow sēd”. If there are challenges hampering the exponential growth, we use analytics and quick campaign and plan adjustments to address the sources of the barriers and continue to nurture your seed to success.