“Watering everyday on a seed results in fruitful faith.”

— Rupal Asodaria

Creating breakthroughs for wellness brands

Wellness brands strive to help people live healthier, more balanced lives. But making an impact (and being seen) requires fine-tuned strategic positioning and creativity for this dynamic industry.

We've launched innovative health, fitness, and wellness brands by identifying their unique stories and amplifying what makes them unlike any other. We get the nuances of the wellness landscape and provide services conscious brands need to authentically connect, drive real change, and stand out. With all of the new brands in the wellness space launching every single day, you need marketing communications expertise on your team with a proven track record. That is us.

At Sēd Communications, we understand that your wellness product is more than what’s inside its package or the language on the label – it is a reflection of a changing culture, a movement towards healthier living, and a celebration of the power of choice. That's why we approach marketing communications for wellness brands with a mix of cultural insight, strategic creativity, and a genuine passion for the products we represent. We know your category and we know how to grow legacy brands and put startups on the map. We launched BARE Zero Proof last year and secured them not only amazing PR coverage to the tune of 8 billion impressions in just over one month, but increased their bottom line x10 in only two months with our advertising. Our efforts also led them to being featured as the official NA spirit of multiple luxury hotel groups. We launched Orlo, an algae-based omega3 supplement by creating a narrative for the brand and getting them featured in Fast Company and Forbes twice and we got Movita Organics on CVS shelves through a regional test market campaign we created. We can share additional examples of our work that proves we know how to achieve success in wellness.

Our team of marketing and PR experts has a deep understanding of the market and a keen eye for the trends shaping its future. We know how to craft narratives that not only showcase the quality and innovation of your products but also tap into the deeper values and aspirations of your target audience.

What follows are a couple of recent case studies, our category-relevant experience, and our agency capabilities we can put to work for your brand.

  • Brand Positioning & Narrative Development

    Crafting Your Powerful Story

    We distill what sets you apart so you can influence conversations.

    • Identifying your core differentiators in the wellness space

    • Building messaging that resonates with consumers

    • Positioning you as a category leader

  • Creative Development

    We concept big creative ideas that own the dialogue.

    • Building a distinct brand identity

    • Creative concept development

    • Campaign and materials development

      • Advertising

      • Social content

      • Tradeshow assets

      • Retail POS and collateral

  • Public Relations

    We activate media and influencers to create buzz.

    • Media pitching for earned coverage

    • Securing partnerships with key publishers

    • Cultivating the right macro and micro-influencers

    • Creating sponsored content that engages

  • Community Building & Social

    Community Building & Social

    We expand your audience and amplify your social voice.

    • Multi-platform social strategies

    • Community management

    • Social content development

    • Social content deployment

Examples of our recent wellness work

Some of our relevant experience: